Creativity / Future Thinking
Design Thinking / Storytelling
Strategic Thinking / Marketing
I+D+i / Digital Fabrication
Award-winning Colombian Creative Director, university professor, and Audiovisual Producer, with a master’s degree in Design for Emergent Futures, based in Barcelona.
With more than 15 years experience creating ideas, campaigns, products, services, and innovations for brands and NGOs around the globe, I started my career in CityTV, a TV channel in Bogotá, Colombia, as producer and content generator for different TV shows, then I switched to work in advertising at Mullen Lowe SSP3, where I started as copywriter, and quickly became Creative Director for various local and global brands, and some of my work was awarded in the most important creativity festivals.
In 2016, I moved to Guatemala to serve as General Creative Director for La Fábrica y Jotabequ, GREY Guatemala. After nearly four years in this position, I moved to Spain for graduate school and received a master’s degree in Design for Emergent Futures from The Institute of Advanced Architecture of Cataluña and ELISAVA School of Design and Engineering in Barcelona and a Fab Academy certificate from the MIT Center of Bits and Atoms, and their "Academy of How to make (almost) anything," in 2020.
Latest news about me...
I have worked for NGOs addressing problems like child marriage, abuse, and labour; advocating for LGBTQIA+, women’s, and indigenous rights; championing environmental protections and expanded access to education in rural communities; supporting wounded veterans, people with disabilities, and victims of natural disasters; promoting art and culture and much more.
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