View in Action

The Águila girls are part of an advertising strategy for Colombian beer Àguila, since the early 90's. It has been an annual contest in which the girls who will represent the flavor of Colombia for a whole year are chosen... but in 2015, for the first time we did turned the contest into a totally digital reality show, which was also the first digital reality show ever made in Colombia.

It includes several episodes in which the girls must face different tests, and also several micro-contents created from the social networks of each one of them, and for multiple formats and digital media, with different durations.