RedBull

The search for my new armor

Mariana Pajón - two-time Olympic gold medalist and BMX World Champion

My New Armor

Mariana Pajón is a two-time Olympic gold medalist and BMX World Champion, sponsored by Redbull, and in one of her last races she had an accident in which her helmet broke, and this became news.

That's why Red Bull wanted to give her a new helmet, designed by people, so we did a digital campaign to invite consumers to design it.

Main Site with the teaser videos of Mariana trying different helmets than don't fit her, and inviting people to design her new armor. 

Mini-site to vote for your favorite helmet

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Finalist Helmets

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AR web application to wear the helmet by reading a QR code

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Poster

Teasers

Helmet 1
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 2
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 3
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 4
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 5
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 6
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 7
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

Helmet 8
RedBull - Mariana Pajón - My new armor

GCD: Jaime Duque
CD/CW: Pablo Zuloaga.

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