Mariana Pajón - two-time Olympic gold medalist and BMX World Champion
Mariana Pajón is a two-time Olympic gold medalist and BMX World Champion, sponsored by Redbull, and in one of her last races she had an accident in which her helmet broke, and this became news.
That's why Red Bull wanted to give her a new helmet, designed by people, so we did a digital campaign to invite consumers to design it.
Main Site with the teaser videos of Mariana trying different helmets than don't fit her, and inviting people to design her new armor.
Mini-site to vote for your favorite helmet
Finalist Helmets
AR web application to wear the helmet by reading a QR code
Poster
Helmet 1
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 2
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 3
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 4
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 5
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 6
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 7
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Helmet 8
RedBull - Mariana Pajón - My new armor
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
POWAR by Pablo Zuloaga Betancourt is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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