#FreeJuan
To launch the new ETB 4G mobile service, many years before we were all confined, we created Juan, a Colombian who lived in his house confined for fear of being disconnected from his data plan.
Juan streamed his life through internet, had a video game, web series, small content pills, song, real fans club and even outside sponsorship.
ETB
Juan de la House - Case Video
GCD: Jaime Duque
CD/CW: Pablo Zuloaga
Teasers - Boss
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Teasers - Mother
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Teasers - Neighbor
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
Teasers - Friend
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
EP 1 - The anniversary
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
EP 2 - The soccer match
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga.
EP 3 - Going out with the dog
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga
EP 4 - Brothers wedding
ETB - Juan de la House
GCD: Jaime Duque
CD/CW: Pablo Zuloaga
Daily content generated from the streaming.
Web app for mobile.
Media talking about Juan
International media.
The movement (Outdoor Guerilla)
Content after going out of confinement.
ETB
4G Mobiles
GCD: Jaime Duque
CD: Pablo Zuloaga
CW: Alberto Triana
AD: Sebastián Otoya
POWAR by Pablo Zuloaga Betancourt is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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